The mystery of marketing

I just read a thoughtful blog post by Shelly Frome over at Killer Crafts & Crafty Killers, where she talks a bit about the recommendations frequently made to writers to promote, promote, promote their own work.

I wrote a witty reply to the post, but I’m reposting it here, partly because Blogger often eats my replies to posts, but mostly because I wanted my own readers to know why I don’t barrage them with incessant Facebook and Twitter messages, send out postcards (although I will hand you a business card if I happent to meet you face-to-face), or do any of the number of other takes-time-away-from-writing activities that are all too often recommended – and often, it seems, required for writers to do.

Anyway, here’s my reply to Shelly’s post. As for me, I’ve now spent far more than my alloted Internet-time today, so I’ve got to get back to work on Meg’s next contract…

* * *

In the middle of all the how-do-I-sell-my-book- brou-ha-ha, I’m starting to see more and more writers go back to the core of all book-marketing concepts:

“Write the best book you can, get it out there, and then write the next one.”

Yes, we absolutely want people to buy our book(s). But once we’ve hooked them, what next? They’ll spend a little of their precious time in the world we’ve created and – if we’ve done our job as writers – go looking for more. And if we, as writers, have been faithfully following the magazines’ advice and spending all our time promoting our book, our want-to-be-loyal readers will come up empty-handed, call us a choice (and hopefully, creative) name or two, and move on to the next writer with a world they can immerse themselves in.

I don’t do a lot of promotion for my work – instead, I’m working on building up a collection of stories for my soon-to-be-amazing-fan following to find and drool over (I’m up to two titles in my Hit Lady for Hire series now, one long and one short, with another one in progress).

In my opinion – and the opinion of more and more writers:

The best publicity for your book is your next book.

(Which is why I’m now going to get off the internet and get back to writing!)

Thanks, Shelly, for the post, and Lois, for posting it.

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